BigBrackets has announced a strategic partnership with Prixa Group, becoming the creative foundation for its portfolio of technology companies while retaining founder-led leadership.
Nepal-based design studio BigBrackets has formally partnered with Prixa Group. Under the agreement, BigBrackets will serve as the integrated creative arm for Prixa’s technology ventures. The partnership provides scaling resources to BigBrackets while maintaining its founder-led structure. Founder Ashish Chapagain will continue to serve as CEO.
Integrated Infrastructure Approach
The collaboration addresses structural gaps in how technology companies approach design and brand development. Instead of treating creativity as an outsourced service, Prixa Group has embedded BigBrackets into its core infrastructure to ensure that design and technology evolve together from the outset.
Prixa Group CEO Manish Kumar Sharma stated that strong technology companies often fail due to poor communication rather than weak engineering. He noted that unclear branding, inconsistent products, and confusing user experiences can undermine even the strongest technical solutions. By integrating BigBrackets into its system, Prixa aims to ensure that creative execution matches engineering standards across all products.
Founder-Led with Expanded Role
Ashish Chapagain founded BigBrackets to build design systems focused on clarity and long-term communication. Under this partnership, he will continue leading the studio while expanding his role across Prixa’s portfolio, which includes companies such as TingTing and ThirdFactor.
Chapagain stated that high-quality design requires strong institutional backing. He emphasized that the partnership enables the studio to move beyond project execution toward building complete creative ecosystems with long-term strategic and operational alignment.
From Project Execution to System-Level Branding
The partnership allows BigBrackets to expand from design execution into comprehensive brand development—covering product design, positioning, and visual systems. Recent work includes the full rebranding of TingTing’s communication platform, reflecting the studio’s shift toward integrated and system-driven creative development.
Capacity Expansion
With Prixa’s support, BigBrackets is expanding its team to include motion designers, 3D designers, and additional brand strategists. The studio aims to strengthen its boutique positioning while increasing its technical and strategic capabilities.
Strengthening Nepal’s Creative Industry
The partnership signals broader ambitions for Nepal’s creative sector, highlighting the potential to produce globally competitive design work with the right infrastructure and support systems.
Chapagain stated that the initiative represents more than a single studio agreement, describing it as a demonstration of what becomes possible when Nepal’s creative talent is supported with long-term structural backing.
About BigBrackets
Founded by Ashish Chapagain, BigBrackets is a design studio focused on building clear, durable communication systems. The studio works across brand strategy, product design, and visual systems for enterprises, technology companies, and high-trust industries.
Website: bigbracketshq.com
About Prixa Group
Prixa Group builds, launches, and scales technology companies. Founded in Nepal and expanding globally, the group transforms early-stage ideas into market-ready digital solutions through a combination of strategy, refined design, and scalable technology systems.
This article was originally published on https://bajarkochirfar.com. Translated with the help of AI and reviewed by our editorial team.
